Consumers and the Internet: 2000 Holiday and Beyond

March 5, 2001

According to a BIGresearch survey of 11,000 online consumers in the US, 45.2% bought gifts online during the 2000 holiday season. BIGresearch found that 14.4% of e-consumers shop online regularly (at least once a month).

BIGresearch also found that only a small percentage (9.1%) of internet shoppers spent 75% or more of their holiday budget online and 10% spent between 51% and 74% of their budget online.

The survey asked consumers how often they shopped online other than during the holidays -- 65.2% reported that they "occasionally" e-shopped.

Consumers still find the convenience of shopping online to be the most appealing aspect of e-retail -- 66.2% cited it as the greatest motivating factor. Consumers also say they shop online because it is easy (41.0%) and because the internet offers a wide variety of products (39.8%).

BIGresearch found that 45.4% of online consumers are "very satisfied" with shopping online.

Contact: BIGResearch/Prosper International
Phil Rist
Phone: 614-846-0146
Fax: 614-846-0156
E-Mail: prosper@4prosper.com
Website: www.bigresearch.com