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COLUMBUS, OH -- (MARKET WIRE) -- 02/14/2006 -- Media
influence and/or engagement are hot topics in today's ROI driven ad world,
and when it comes to the top search engines Yahoo! is the overall #1 choice
for most influential on purchase decisions and Google
is number 4. The findings are from BIGresearch's latest Simultaneous Media
Survey (SIMMVII), which surveyed over 15,000 respondents. "When you look
at the impact of Internet Advertising on specific purchase decisions and not
just click throughs, the impact of internet advertising is a different
story," said Joe Pilotta, VP of Research at BIGresearch.
For example, the influence on
electronics purchases showed Google #1 followed by
Yahoo!, MSN, AOL and Ask Jeeves.
"If we tally the ranking of search engines' influence on category
purchase decisions we find Yahoo! number 1 with a score of 13, with 1st or
2nd place finishes in every category, MSN number 2 at 21, AOL number 3 at 23,
Google number 4 at 26 and Ask Jeeves number 5 at
32. Yahoo! can't be complacent, the how's and why's and synergies needed to
predict impact, as we have seen, is the next step as our research has
shown," said Pilotta.
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Influence of Internet Advertising on Purchase Decisions
by Search Engine Preference
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Electronics
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Apparel/Clothing
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Car/Truck
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Grocery
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1. Google
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1.
Yahoo!
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1. MSN
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1. AOL
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2.
Yahoo!
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2. AOL
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2.
Yahoo!
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2.
Yahoo!
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3. MSN
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3. MSN
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3. Google
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3. Ask
Jeeves
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4. AOL
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4. Google
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4. Ask
Jeeves
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4. MSN
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5. Ask
Jeeves
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5. Ask
Jeeves
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5. AOL
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5. Google
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|
|
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Home
Improvement
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Telecom
Services
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Medicines
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Eating
Out
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1.
Yahoo!
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1. Google
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1.
Yahoo!
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1.
Yahoo!
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2. MSN
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2. tie
Yahoo!
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2. Ask
Jeeves
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2. MSN
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3. Ask
Jeeves
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tie MSN
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3. AOL
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3. tie Google
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4. Google
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4. AOL
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4. MSN
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tie AOL
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5. AOL
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5. Ask
Jeeves
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5. Google
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5. Ask
Jeeves
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To comment on this release visit the BIGresearch blog:
http://whencustomerstalk.blogspot.com
About BIGresearch
BIGresearch is a market
intelligence firm providing analysis of consumer behavior in areas of retail,
financial services, automotive, and media. The syndicated Simultaneous Media
Usage Survey (SIMM) monitors more than 15,000 consumers twice each year to
identify opportunities in a fragmented and changing marketplace including the
media.
BIGresearch's methodology provides
the most accurate consumer information in the industry with a margin of error
of +/- 1 percent.
Complimentary findings are available at: www.bigresearch.com.
Contact:
Phil Rist
BIGresearch
Corporate Hill, Suite 205
100 Old Wilson Bridge Road
Worthington, Ohio 43085
(614) 846-0146
phil@bigresearch.com
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