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COLUMBUS, OH -- (MARKET WIRE) -- 02/22/2006 -- Who is listening to the over 50 million MP3 players sold last
year? BIGresearch's Simultaneous Media Survey
(SIMMVII) provides a look at the users of MP3 players and the picture is a
good one.
The basic demographic profile of MP3 users is: Male 64.4%; Female 35.6%;
Average for Years of Education 14.5; and Income $67,854. 52.1% are from
homeowner households.
The top 5 consumption profiles for MP3 users look like this:
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Percentage Automobile Brand
Ownership
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Stores Shopped Most Often Men's
Clothing
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|
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1. Ford
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13.8%
|
|
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1.
Wal-Mart
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9.7%
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|
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2.
Chevrolet
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10.3%
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|
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2. JC
Penney
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5.2%
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|
|
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3. Toyota
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7.7%
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|
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3. Kohls
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4.7%
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|
|
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4.
Honda
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7.0%
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|
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4. Old
Navy
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3.1%
|
|
|
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5.
Nissan (tie)
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5.5%
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|
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5.
Target (tie)
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2.7%
|
|
|
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Dodge (tie)
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5.5%
|
|
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Macy's (tie)
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2.7%
|
|
|
|
|
|
|
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|
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Stores Shopped Most Often
Women's Clothing
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Stores Shopped Most Often
Electronics
|
|
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1.
Wal-Mart
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7.5%
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|
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1. Best
Buy
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36.1%
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|
|
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2. Kohls
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4.0%
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|
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2.
Wal-Mart
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9.1%
|
|
|
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3. JC
Penney
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3.3%
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|
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3. Circuit City
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7.1%
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|
|
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4.
Macy's
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2.8%
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4.
Fry's
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2.7%
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|
|
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5.
Target
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2.7%
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|
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5.
Target
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1.9%
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MP3 users are big technology
users and more likely to subscribe to cable TV, have high speed internet
access, satellite TV, access streaming video on their cell phones and use
voice over internet telecoms services.
Favorite leisure time preferences of MP3 users include: 1. Surfing the
internet; 2. Listening to music; and 3. Watching TV. And when they watch TV,
MP3 users are more likely to be engaged in some other activity with over 50%
saying they regularly or occasionally also go online, read magazines,
newspapers, mail or engage in other activities.
To comment on this release visit the BIGresearch blog: http://whencustomerstalk.blogspot.com
About BIGresearch
BIGresearch is a market
intelligence firm providing analysis of consumer behavior in areas of retail,
financial services, automotive, and media. The syndicated Simultaneous Media
Usage Survey (SIMM) monitors more than 15,000 consumers twice each year to identify
opportunities in a fragmented and changing marketplace including the media.
BIGresearch's methodology provides
the most accurate consumer information in the industry with a margin of error
of +/- 1 percent.
Complimentary findings are available at: www.bigresearch.com.
Contact:
Phil Rist
BIGresearch
Corporate Hill, Suite 205
100 Old Wilson Bridge Road
Worthington, Ohio 43085
(614) 846-0146
phil@bigresearch.com
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