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COLUMBUS, OH -- (MARKET WIRE) -- 3/1/2005 -- Retailers who aren't integrating their in-store marketing with online initiatives risk losing incremental sales opportunities according to just released survey from BIGresearch. Over 7,300 consumers participated in the February Consumer Intentions and Actions survey and 75% of them said they regularly or occasionally go online to research before making an in-store purchase. "Most retailers have focused on their in-store
experience but for many consumers online research is replacing the store
as a way of gathering information on products and pricing before
purchasing at the store level," said Joe Pilotta, PhD, BIGresearch. "The
new consumer shopping model fits the needs of today's shopper who is more
knowledgeable and wants to have the option of purchasing goods and
services where they want, when they want. Retailers who focus only on
in-store shopping risk loosing incremental sales opportunities as both men
and women are equally engaged in this dynamic," said Pilotta. The survey asked consumers whether they researched online before
purchasing any of the following products or services categories: Apparel;
Auto; Electronics; Financial Services; Food; Household Cleaning Products;
Housing; Shoes; and Travel.
For more consumer insights or to comment on this release visit the BIGresearch blog: http://whencustomerstalk.blogspot.com About BIGresearch BIGresearch is a market intelligence firm providing analysis of consumer behavior in the areas of retail, politics and media. The syndicated Consumer Intentions and Actions Survey (CIA) monitors the pulse of more than 7,000 consumers each month to identify opportunities in a fragmented and changing marketplace. BIGresearch’s methodology provides the most accurate consumer
information in the industry with a margin of error of +/- 1 percent.
Complimentary findings are available at www.bigresearch.com.
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