March American Pulse™: Designer Fashion Over the Top;
                Nation’s Largest Recall Didn’t Affect Beef Consumption 

                 2 in 5 Americans Think Democratic Infighting Helping McCain

COLUMBUS, OH – 4/1/2008 – As designers preview their fall collections and hope to impress the masses, the latest American Pulse™ of 4,066 participants identifies who’s not buying…the American public. An overwhelming majority (86%) says designer fashion shows are over the top and they wouldn’t wear any of what they see on the catwalk. A mere 3.3% consider themselves very fashionable and model their closet after the runway.

In addition, almost three in four (73.3%) say that the Government’s recall of 143 millions pounds of beef in February did not affect their beef consumption. Regarding politics, 42.3% believe infighting is dividing the Democratic Party and can only help McCain. However, 36.2% say it will work itself out and won’t affect the November election.

Other key findings:

• 41.8% feel the CIA should use waterboarding as an interrogation method in matters of national security…Nearly as many (39.9%) say it’s torture and shouldn’t be used.

• 33% feel the top two Republican/Democratic presidential primary opponents should run as President and Vice President in November.

• 61.2% say hospitals should locate homeless shelters for homeless, uninsured patients upon discharge…25.5% say they should be discharged as any other patient.

• 54.7% feel our society as a whole is responsible for 1 in 4 teenage girls having an STD. Parents (23.2%) and teenagers themselves (14.6%) round out the top three groups Americans think are at fault.

To view a complete report or to submit a question for future surveys: http://americanpulse.bigresearch.com.

About American Pulse™
The American Pulse™ Survey is collected online by BIGresearch every month exclusively utilizing Survey Sampling International’s (SSI) U.S. panel covering topics such as politics, pop culture and the economy. Over 4,000 respondents participate, providing greater insights into how Americans really feel about issues they currently face. http://www.bigresearch.com.

About Survey Sampling International (SSI)
Survey Sampling International is the premier global provider of sampling solutions. Founded in 1977, SSI offers access to consumer and business-to-business respondents via Internet, telephone, mobile and other means; survey programming and hosting; and sampling consultation. SSI is the supplier of choice for more than 1,800 companies, including 46 of the top 50 marketing research agencies. Headquartered in Fairfield, CT, SSI maintains offices throughout North America, Europe and Asia. http://www.surveysampling.com

Contacts:

BIGresearch                                                     SSI
Chrissy Wissinger                                              Jason Kannon
chrissy@bigresearch.com                                  jasonk@keiler.com
614.846.0146                                                     860.674.3861