BIGresearch: Half Say Federal Government Will Not Run GM Better Than Its Predecessor

Auto Buyers Have More Favorable Opinion on GM and Buying Their Cars

COLUMBUS, OH -- (MARKET WIRE) – 6/17/09 – Will the government do a better job running General Motors than the previous management? 47.5% of consumers say no, according to the June 2009 Consumer Intentions & Actions (CIA) Survey of 8,635 participants from BIGresearch (http://www.bigresearch.com). However, 34% say they don’t know while 18.5% think that the Federal Government will do more good for the automaker. On the other hand, people planning to buy a vehicle in the next six months have higher hopes for the new leadership:

Do you think the Federal Government will be able to run General Motors better than the previous management?

                        Plan to buy
                        Adults 18+  in next 6 months 
Yes         18.5%       27.1%
No          47.5%       45.3%
Don't know  34.0%       27.7%

Source: BIGresearch, CIA-Jun 09

As the newly crowned majority owner of GM, the U.S. Government doesn’t seem to be doing the automaker any favors among consumers in general. 46.1% say they are unlikely/not at all likely to consider GM with the U.S Government at the helm.

However, there appears to be a bright spot among those consumers planning to buy a vehicle. 27.8% of auto buyers say they are likely/very likely to consider a GM with the government in control, almost doubling the 14.2% of adults 18+ who say the same.

How likely are you to consider buying a GM product with the U.S. Government in control?

                              Plan to buy
                  Adults 18+  in next 6 months
Not at All Likely 33.0%       23.2%      
Unlikely          13.1%       11.0%      
Neutral           39.8%       37.9%      
Likely            7.9%        14.8% 
Very Likely       6.3%        13.0%      

Source: BIGresearch, CIA-Jun 09

For additional complimentary data (including gender, age, income breaks and census region): http://info.bigresearch.com/.

About BIGresearch
BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive and media. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents. More information is available at http://www.bigresearch.com

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