9 in 10 Americans Say U.S. Too Dependent on Foreign Oil and Many
               Predict SUVs Will Travel by the Way Side, According to American Pulse

                 More Brown Bags in the Break Room at Work

COLUMBUS, OH – 7/1/2008 – With 90.7% of Americans saying the United States is too dependent on foreign oil, it’s no surprise that they are open to the idea of oil exploration, according to the June American Pulse Survey of 4,082 respondents. 67.1% say “drill away” when asked if they would allow drilling in non-residential oil reserves if it would dramatically decrease the price of gas.

However, with no gas price relief in sight, 40.2% of Americans forecast that automakers will end up nixing the production of sport utility vehicles, while close to 20% say the Government will step in and regulate them. On the flip side, some (12.2%) see a silver lining and think SUVs will get more popular as price to purchase decreases.

One way consumers are coping with the economic climate is by packing their lunch more often. Over a third of workers (36.7%) say they are doing so since more than a year ago. Beauticians, salons and even maids may feel the impact as consumers are also deferring luxury services: haircuts (27.5%), hair color (14.6%), manicures/pedicures (14.2%) and maids (4.9%).

Other key findings:

• Americans think it will take about three years for the U.S. to rebound financially.
• As a result of the recent tomato scare, over a quarter (27.3%) of Americans will be putting on their gardening hats this summer and growing their own vegetables.
• With the airlines starting to charge for an ever-growing list of services, Americans who travel by air say they are most willing to pay for meals (26.6%), beverages (18.9%) and seat assignment (13.2%).

For complete lists, click here: http://americanpulse.bigresearch.com.

About American Pulse™
The American Pulse™ Survey is collected online by BIGresearch every month exclusively utilizing Survey Sampling International’s (SSI) U.S. panel covering topics such as politics, pop culture and the economy. Over 4,000 respondents participate, providing greater insights into how Americans really feel about issues they currently face. http://www.bigresearch.com.

About Survey Sampling International (SSI)
Survey Sampling International is the premier global provider of sampling solutions. Founded in 1977, SSI offers access to consumer and business-to-business respondents via Internet, telephone, mobile and other means; survey programming and hosting; and sampling consultation. SSI is the supplier of choice for more than 1,800 companies, including 46 of the top 50 marketing research agencies. Headquartered in Fairfield, CT, SSI maintains offices throughout North America, Europe and Asia. http://www.surveysampling.com

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Chrissy Wissinger                                              Jason Kannon
chrissy@bigresearch.com                                  jasonk@keiler.com
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