Americans Think McCain More Sincere in Campaign
                   Promises than Obama, According to June American Pulse Survey

                 Majority Say Senators Campaigning for Presidential
                  Nomination during Primaries Neglected Duties

COLUMBUS, OH – 7/8/2008 – In a political arena where it’s normal for politicians to flip-flop on the issues and make campaign promises only to get votes, it’s interesting to see how the two candidates for the top office measure up in terms of their sincerity. According to the June American Pulse Survey of 4,082 respondents, half of Americans (50.6%) say John McCain is somewhat/very sincere in his campaign promises, compared to 42.5% who say the same about Barack Obama. McCain also fares better when it comes to credibility in his pledges among Independents who may hold the key in a close race this November.

Somewhat/Very Sincere in Campaign Promises

                        All Adults         Republicans     Democrats       Independents
McCain             50.6%               80.0%               32.8%               50.4%
Obama             42.5%               23.8%               60.6%               44.1%

Source: American Pulse, Jun 08

(For complete complimentary findings, click here: http://americanpulse.bigresearch.com.)

According to the survey, 52.4% of Americans say that the Senators aspiring to be the next President of the United States neglected their Senatorial duties as they crisscrossed the nation throughout the primaries. One quarter (25.2%) say the Presidential hopefuls did not ignore their responsibilities while on the campaign trail.

And now that Hillary Clinton has suspended her campaign, what impact did her run have for women with an eye on the Oval Office? More than half (56.2%) say she helped pave the way for future female candidates, while 32.2% say her campaign did not have an effect. Conversely, 1 in 10 (11.6%) say Clinton’s showing in the primaries hurt the chances for a female to be elected president. 

Other key findings:

• Close to half (49.1%) fear terrorists could infiltrate the Oval Office, Congress, CIA, FBI or other high-powered government offices.
• 59.7% say the time has come for a viable third party in American politics.
• Close to half (47.8%) say that the current U.S. Congress of 100 Senators and 435 House Representatives is enough representation to accurately reflect a growing, diverse U.S. population... 31.8% think present representation is not sufficient.

About American Pulse™
The American Pulse™ Survey is collected online by BIGresearch every month exclusively utilizing Survey Sampling International’s (SSI) U.S. panel covering topics such as politics, pop culture and the economy. Over 4,000 respondents participate, providing greater insights into how Americans really feel about issues they currently face. http://www.bigresearch.com.

About Survey Sampling International (SSI)
Survey Sampling International is the premier global provider of sampling solutions. Founded in 1977, SSI offers access to consumer and business-to-business respondents via Internet, telephone, mobile and other means; survey programming and hosting; and sampling consultation. SSI is the supplier of choice for more than 1,800 companies, including 46 of the top 50 marketing research agencies. Headquartered in Fairfield, CT, SSI maintains offices throughout North America, Europe and Asia. http://www.surveysampling.com

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Chrissy Wissinger                                              Jason Kannon
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