BIGresearch China Quarterly: Confidence on the Rise
for Young Chinese, More Better Off Financially

1 in 5 Planning to Purchase a New Vehicle

COLUMBUS, OH – (MARKET WIRE) – 7/14/09 – Consumer confidence is up among young Chinese consumers and more are better off financially, according to BIGresearch’s (http://www.prosperchina.com/big.htm) 16th China Quarterly (9,861 18-34 year olds; 12,056 total respondents). 61.3% of Chinese consumers (18-34) are confident/very confident in the economy (v. 51.8% Q1), likely due to the success of the Chinese government’s stimulus package. The rise in consumer confidence seems to bode well for personal finances; 29.2% say they are in a better financial position, up 12.5% from last quarter.

Measures in the China stimulus package regarding the auto market (such as reduction in sales tax and rebates) appear to be having a positive impact on purchase intentions. 19.7% of young Chinese are planning to buy a new vehicle, up 14% from Q1 and 17.3% from last year. Chinese auto brands are most preferred among this segment (46.2%); while 6.5% are considering an American brand.

For complimentary data and charts: http://www.prosperchina.com/big.htm

Young Chinese Consumers (18-34) Versus Young American Consumers (18-34)

·         56.8% of Chinese consumers usually buy clothing when it’s on sale compared to 67.2% of Americans.

·         47.2% of Chinese Consumers regularly purchase products online, compared to 28.4% of Americans. Another 45.2% of 18-34 Chinese Consumers occasionally make purchases online (v. 64% of Americans).

·         96% of Chinese Consumers regularly or occasionally research products online before purchasing them in a store. 57.3% indicate they regularly (routinely) do so, compared to 47% of Americans.

·         Top media influence for auto purchases among Chinese: magazines (19.3%), TV (19%) and advertising inserts (17.2%). Americans are influenced by word of mouth (32.5%), TV (21.1%) and reading an article (17.1%).

 Source: BIGresearch, China Quarterly Q1 2009, Q2 2009; CIA June 09 and SIMM 14

The Q2 2009 China Quarterly report is available for purchase in both English and Chinese: http://www.formsite.com/prosper/cqorder/.

Visit ProsperChina.com for complimentary quarterly reports in both English and Chinese. ProsperChina.com (http://www.prosperchina.com/) is an information bank & online forum for firms marketing products & services to Chinese consumers. ProsperChina.com partners with leading marketing resource companies to provide marketers unique insights on Chinese consumers as well as share innovative ways to improve marketing effectiveness. 

About BIGresearch
BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive, and media. The China Quarterly monitors the purchasing behavior and media consumption of more than 12,000 Chinese consumers, focusing on consumers between the ages of 18-34 years old. The China Quarterly is available through BIGresearch in report or database format. For more information about BIGresearch: http://www.bigresearch.com/

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