Televisa Publishing + Digital & BIGresearch Expand Hispanic Insights Initiatives

COLUMBUS, OH – 7/23/08 – Televisa Publishing & Digital announced today the expansion to their alliance with BIGresearch to provide marketers with a deeper understanding of Hispanic consumers.

Televisa Publishing + Digital's (TPD) new Televisa Hispanic Insights (THI) unit was created in an effort to help marketers, businesses and political groups better understand the culture, behavior and future purchasing plans of Hispanic consumers in both the US Hispanic and Latin American markets. THI provides strategic market information that not only allows for advertisers to make savvier and more cost effective decisions, but that also demonstrates the uniqueness of the Hispanic market and more importantly of TPD’s audience.

Over the last year, BIGresearch and Televisa have been researching U.S. Hispanic consumers with a special focus on the adoption and use of new media, such as digital communities and mobile.

These research initiatives will be expanded past the 50 states to Puerto Rico and then to other Latin American countries.

“All marketers are dealing with the complexities of integrating digital media with traditional media,” said Phil Rist, EVP, Strategy of BIGresearch. “Televisa’s Hispanic Insights team provides an excellent resource for those wishing to understand how Hispanic consumers differ in the adoption and use of new media.”

“Furthermore, with the fast changing media landscape, we need a source that can track behavior on a monthly and quarterly basis as well as something that gives us an indication of future behavior and only BIGresearch provides this to us, said Mariana Toledo, Marketing Manager, Televisa Publishing + Digital.  “We are confident that the credibility and success they have had in the general market will translate into the Hispanic market.”

For more information, go to www.bigresearch.com/televisa

About Televisa Publishing + Digital
Televisa Publishing + Digital is a division of Grupo Televisa, the largest Spanish-language media company in the world. The 89 brands/130 distinct magazines of the company, most of them leaders in their categories, are distributed in 20 countries throughout the Western Hemisphere with an annual circulation of over 169 million. Some of the company's leading magazines are: Cosmopolitan en español, Vanidades, Harper’s Bazaar en español, TVyNovelas, Hispanic Magazine, Hispanic Enterprise, Poder, National Geographic en español, ESPN Deportes La Revista and Maxim en español. In addition, the company makes available all of Grupo Televisa’s properties and talent via a comprehensive digital entertainment platform, including a portal, a social-networking site, a vertical music site, magazine web-sites and a mobile platform. 

About BIGresearch
BIGresearch is a consumer intelligence firm providing solution-based insights of consumer behavior, present and future, in areas of products and services, retail, financial services, automotive and media. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 7,500+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents. More information is available at http://www.bigresearch.com.

Contact:
Mariana Toledo
305-871-6400 x 121
mtoledo@televisapublishing.com

Chrissy Wissinger
614-846-0146
chrissy@bigresearch.com