BIGresearch’s American Pulse™ Survey Findings: Majority of Americans
Would Vote for the Right Female, African American or Native American for President

Oprah Top Celebrity Role Model for Children and Defense Lawyers Hurt Prosecution of Criminals

COLUMBUS, OH – 9/18/2007 – If the right presidential candidate came along, Americans decidedly would vote for a minority, according to the latest American Pulse™ Survey of 3,978 respondents by BIGresearch. 71.8% say they would elect a woman. 63.2% say they would vote for an African American, followed by Native American (55%), someone under 40 years old (54.5%) and a Hispanic candidate (48.2%).

If the right presidential candidate came along, would you vote for any of the following?

Other key findings include:

• In light of recent flooding in the Midwest and hurricanes in the Gulf region, less than half of respondents, 45.1%, feel their homeowner’s insurance is adequate.
• 52.7% feel that defense lawyers hurt the prosecution of criminals.
• 22% take fashion cues from friends and family; sales and promotions top the list for fashion cues for Women (26.1%).
• Best celebrity role model for children – Oprah topped the list followed by Bill Cosby and Hannah Montana (Miley Cyrus).
• When asked if they ever engaged in petty theft, 23.5% say yes. Men appear to have “stickier fingers” then women (31.9% vs. 15.6%).

Other topics plus complete responses by key demographics can be accessed at http://americanpulse.bigresearch.com.