BIGresearch Press Release

BIGresearch’s American Pulse™ Survey: Generals Most Capable of Developing
Military Strategy / Reality TV Stars Get Too Much Attention

Almost Half Say the Government Should Intervene in Housing Market Crisis

COLUMBUS, OH – 9/25/2007 – Congress may think they know more than the Generals, but 69.3% of Americans think the Generals know best, according to the latest BIGresearch American Pulse™ Survey of 4,043 respondents.

Who is more capable of developing military strategy for the U.S.?

	All 18+	Males	Females	18-34	35-54	55+
Military Generals	69.3%	70.2%	68.5%	60.9%	70.7%	76.3%
Voters	11.3%	10.5%	12.1%	15.6%	11.2%	7.0%
President	8.0%	7.8%	8.2%	9.4%	8.3%	6.2%
Congress	6.8%	6.5%	7.0%	8.0%	5.6%	7.1%
Senate	2.8%	3.1%	2.5%	4.1%	2.0%	2.4%
Bureaucrats in Washington	1.8%	1.8%	1.7%	2.1%	2.1%	1.0%

Other key findings:

77.3% say reality TV stars get too much media attention…16.2% could care less.
45.5% say homeowners should be allowed to use Government insurance to refinance to stay out of foreclosure. 38.1% say the Government shouldn’t get involved.
50.9% feel they wouldn’t have any problems getting approved for a new loan or refinancing an existing loan. 32.3% say they fear they wouldn’t get approved.
It appears Oprah’s recommendations may sell books, but her endorsement of Barack Obama won’t have much impact…72.5% say they don’t let her decide how they feel.

To view complete report: http://americanpulse.bigresearch.com.

BIGresearch’s American Pulse™ Survey is collected online every month exclusively utilizing Survey Sampling International’s (SSI) U.S. panel covering topics such as politics, religion, pop culture and the economy.

About BIGresearch
BIGresearch is a consumer intelligence firm providing insights of consumer behavior in areas of products and services, retail, financial services, automotive, and media. In addition to their American Pulse Survey, BIGresearch conducts the Consumer Intentions and Actions Survey (CIA) and the Simultaneous Media Survey (SIMM). More information is available at http://www.bigresearch.com.

About Survey Sampling International (SSI)
Survey Sampling International is a premier global provider of sampling solutions. Founded in 1977, SSI offers access to consumer and business-to-business respondents via Internet, telephone, and other means; survey programming and hosting services; and survey consultation. SSI is the supplier of choice for more than 1,800 marketing research agencies and information service providers, including 46 of the top 50 worldwide. SSI is headquartered in Fairfield, CT, and maintains offices throughout North America, Europe, and Asia. http://www.surveysampling.com

Contacts:
BIGresearch                                                     SSI
Chrissy Wissinger                                              Harold Kelley
chrissy@bigresearch.com                                   harry_kelley@surveysampling.com
614.846.0146                                                     +1.203.255.4200