BIGresearch Press Release

BIGresearch’s American Pulse™ Survey: Parents Know Their Children Best

Over Half Would Help Someone Being Attacked / Even More Feel
They Could Survive Being Stranded in the Wilderness

COLUMBUS, OH – 10/2/2007 – It can be debated whether Mother or Father knows best, but according to the latest BIGresearch American Pulse™ Survey of 4,043 respondents, they both know their children better than daycare, babysitters and relatives.

Who knows your kids best?

	All 18+	Males	Females	18-34	35-54	55+
You	68.9%	44.5%	92.0%	62.2%	72.5%	71.2%
Your spouse/partner	29.0%	53.4%	5.9%	35.0%	26.2%	26.3%
Other relative	1.6%	1.3%	1.8%	1.6%	1.1%	2.1%
Your daycare/ babysitter/nanny	0.6%	0.8%	0.4%	1.1%	0.2%	0.4%

Other key findings:

50.9% would stop and help someone being attacked…27.1% say it depends on if a weapon was involved. 20.2% wouldn’t stop, but would call for help.
The majority of Americans appear to be good candidates for Survivor as 65% say they could survive being stranded in the wilderness for three days…26.3% aren’t so sure.
46.5% aren’t bothered when they are without their cell phone. However, the same is not true of 18-34 year olds…25.7% are anxious and disconnected; 24.1% can only be without it for a limited amount of time.
Over one-third prefer to checkout with a cashier when shopping. 17.6% opt for the self-service line.

To view complete report: http://americanpulse.bigresearch.com.

BIGresearch’s American Pulse™ Survey is collected online every month exclusively utilizing Survey Sampling International’s (SSI) U.S. panel covering topics such as politics, religion, pop culture and the economy.

About BIGresearch
BIGresearch is a consumer intelligence firm providing insights of consumer behavior in areas of products and services, retail, financial services, automotive, and media. In addition to their American Pulse Survey, BIGresearch conducts the Consumer Intentions and Actions Survey (CIA) and the Simultaneous Media Survey (SIMM). More information is available at http://www.bigresearch.com.

About Survey Sampling International (SSI)
Survey Sampling International is a premier global provider of sampling solutions. Founded in 1977, SSI offers access to consumer and business-to-business respondents via Internet, telephone, and other means; survey programming and hosting services; and survey consultation. SSI is the supplier of choice for more than 1,800 marketing research agencies and information service providers, including 46 of the top 50 worldwide. SSI is headquartered in Fairfield, CT, and maintains offices throughout North America, Europe, and Asia. http://www.surveysampling.com

Contacts:
BIGresearch                                                     SSI
Chrissy Wissinger                                              Harold Kelley
chrissy@bigresearch.com                                   harry_kelley@surveysampling.com
614.846.0146                                                     +1.203.255.4200