BIGresearch’s American Pulse™ Survey: Put On Your American Flag Lapel Pin
Barack Obama, Expressing Patriotism Good for America, Build the
Border Fence, But Do It Cost Effectively

Americans are Patriotic & Worried About Homeland Security

COLUMBUS, OH – 10/23/2007 – Barack Obama’s recent comments about why he no longer wears an American flag lapel pin don’t square with the majority of Americans, according to the latest BIGresearch American Pulse™ Survey of 4,065 respondents. 52% of respondents disagree or strongly disagree and 19.5% agree or strongly agree with his feelings.

78% do not believe they need to prove their patriotism before they can express their patriotism, such as fly a flag or wear a flag lapel pin. 64% agree or strongly agree these types of expressions are good for America.

Regarding the War in Iraq, 44.2% would like to see American Troops withdrawn either immediately or within the next six months. 16.7% want the Troops back within a year and 33.6% think that Troops should not be withdrawn until the job is done. 5.5% have no opinion.

Other key findings:

• 48.3% agree that a border fence should be built between the U.S. and Mexico to control illegal immigration. Another 29.1% agree but think there are better ways to
  spend Government money.
• 51% worry that Homeland Security isn’t doing enough to prevent future terrorist attacks.
• 41.4% feel terrorism will not increase if Troops are withdrawn from Iraq, 36.3% think it will and 22.3% don’t know.
• 58% think Global Warming will affect them in their lifetime.

To view complete report and randomly selected respondents’ comments on their idea of what makes a Patriot: http://americanpulse.bigresearch.com.

BIGresearch’s American Pulse™ Survey is collected online every month exclusively utilizing Survey Sampling International’s (SSI) U.S. panel covering topics such as politics, religion, pop culture and the economy.

About BIGresearch
BIGresearch is a consumer intelligence firm providing insights of consumer behavior in areas of products and services, retail, financial services, automotive, and media. In addition to their American Pulse Survey, BIGresearch conducts the Consumer Intentions and Actions Survey (CIA) and the Simultaneous Media Survey (SIMM). More information is available at http://www.bigresearch.com.

About Survey Sampling International (SSI)
Survey Sampling International is a premier global provider of sampling solutions. Founded in 1977, SSI offers access to consumer and business-to-business respondents via Internet, telephone, and other means; survey programming and hosting services; and survey consultation. SSI is the supplier of choice for more than 1,800 marketing research agencies and information service providers, including 46 of the top 50 worldwide. SSI is headquartered in Fairfield, CT, and maintains offices throughout North America, Europe, and Asia. http://www.surveysampling.com

Contacts:
BIGresearch                                                     SSI
Chrissy Wissinger                                              Harold Kelley
chrissy@bigresearch.com                                   harry_kelley@surveysampling.com
614.846.0146                                                     +1.203.255.4200