BIGresearch China Quarterly: Young Chinese Consumers Bouncing
Back from Global Economic Meltdown Faster Than American Counterparts
Complimentary Reports on Young Chinese Consumers Online; Available in both English and Chinese
BIGresearch China Quarterly: Young Chinese
Consumers Bouncing
Back from Global Economic Meltdown Faster Than American Counterparts
Complimentary Reports on Young Chinese Consumers Online;
Available in both English and Chinese
COLUMBUS, OH – (MARKET WIRE) – 10/27/09 – The effects of a global
recession continue to be felt around the world, except maybe China, where credit
is flowing, consumer confidence is rising and young Chinese consumers are
planning to spend money. According to BIGresearch’s 17th China
Quarterly (12,641 18-34 year olds; 15,168 total respondents), 64.7% of Chinese
Consumers 18-34 are confident/very confident in the chances for a strong economy
versus 61.3% in Q2 2009, and up almost 40% from Q4 2008. The improving trend
likely reflects the success of the large stimulus package introduced by the
government in early 2009.
Further, young Chinese
consumers have a higher propensity to buy a new vehicle or make a big dollar
purchase than Americans the same age, which could be due to growing credit
markets in China. For example, 24% of Chinese Consumers say they are planning to
buy/lease a vehicle in the next six months, up 22.0% quarter-over-quarter, and a
whopping 64.7% year-over-year. This compares to 13.4% of 18-34 year old
Americans who say the same.
“It appears that the young Chinese consumer economic outlook has started to
improve,” said Vicky (Yue) Pan, Prosper China Analyst. “Not only is their
confidence in the economy increasing, but their outlook regarding employment is
better, their confidence in the stock market is almost back to pre-recession
levels and they are planning to spend money on big ticket items.”
For more information
and to download complimentary past China Quarterly reports on Chinese consumers
(18-34) in both English and Chinese,
CLICK HERE.
The reports provide a detailed overview of economic attitudes, spending habits
and media consumption of over 31 different types of media including new media.
Also included are key insights on which media influences purchase decisions.
About
ProsperChina.com
ProsperChina.com is
an information bank & online forum for firms marketing products & services to
Chinese consumers. ProsperChina.com partners with leading marketing resource
companies to provide marketers unique insights on Chinese consumers as well as
share innovative ways to improve marketing effectiveness. Visit
http://www.prosperchina.com.
About BIGresearch
BIGresearch is a
consumer intelligence firm providing analysis of behavior in areas of products
and services, retail, financial services, automotive, and media. The China
Quarterly monitors the purchasing behavior and media consumption of more than
12,000 Chinese consumers, focusing on consumers between the ages of 18-34 years
old. The China Quarterly is available through BIGresearch in report or database
format. BIGresearch also conducts the monthly Consumer Intentions and Actions
Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey
(SIMM) of 15,000+ respondents. More information is available at
http://www.bigresearch.com.
Contact:
Chrissy Wissinger
BIGresearch
(614) 846-0146
chrissy@bigresearch.com