New Dashboard From BIGresearch Provides Answers, Solves Marketing Issues
Marketplace Insights Now Available in Decision-Ready Format,
No More Excuses for Not Knowing Customers
COLUMBUS, OH -- (MARKET WIRE) – 11/14/2007 – BIGresearch (http://www.bigresearch.com)
announces the release of the first version of their consumer–centered BIG
Dashboard designed to go beyond data and deliver actionable solutions to
marketers. The dashboard utilizes consumer insights from BIGresearch’s Consumer
Intentions & Actions (CIA) Surveys over the last 36 months.
“The key to success for today’s ‘C’ level executives is to get consumer insights
in a decision-ready format in order to make better judgments faster.
Unfortunately, most executives have an overabundance of data and not enough
information,” said Gary Drenik, President & CEO of BIGresearch. “Our new
dashboard service provides all of the key consumer insights from our monthly
survey of 8,000 consumers trended over the past 36 months presented in a
customizable dashboard format,” said Drenik.
The solution insights on the BIG Dashboard can be customized and trended over
the last 36 months by specific retailers or consumer groups by simply choosing
segments from a drop down menu. Consumer insights are displayed in a
user-friendly interface and are updated on a monthly basis.
“The BIG Dashboard moves beyond data to insight and puts the power to make
better decisions faster in the hands of senior level marketers,” said Drenik.
The BIG
Dashboard is powered by the Marvelit software solutions platform. In order to
demonstrate the service, BIGresearch is making it available with a 30-day market
trial beginning 11/14/07 for select Marketers who register at:
http://dashboard.bigresearch.com/
The BIG Dashboard can be customized to display the following types of insights:
About BIGresearch
BIGresearch is a
consumer intelligence firm providing insights of consumer behavior in areas of
products and services, retail, financial services, automotive and media.
BIGresearch conducts the Consumer Intentions and Actions Survey (CIA) and the
Simultaneous Media Survey (SIMM). More information is available at
http://www.bigresearch.com.
About Marvelit
Marvelit is a software and solutions firm that has developed DASH, a technology
platform that enables the rapid deployment of dashboards to facilitate decision
making of Information consumers. Information Consumers want easy access to
corporate information and their needs change frequently. With DASH companies of
all sizes can create and deploy a web-based dashboard in minutes accessing their
data that provides immediate value. For more information see
http://www.marvelit.com