|
National
Retail Federation |
FOR IMMEDIATE RELEASE
Contact: Kathy Grannis or Scott Krugman (202) 783-7971
grannisk@nrf.com or krugmans@nrf.com
Note to media: Click
here for sample charts from this survey as well as complete results by age,
gender, and region of the country.
Consumers
Saving Up for Dad as
Father’s Day Spending Grows
- Department and Specialty
Stores to Benefit Most from Holiday Rush-
While last year consumers clung to big boxes (36.8%), this year they’re
planning on hitting department (32%) and specialty stores (30.6%) instead of
discounters (29.7%). Other popular locations include specialty clothing stores
(6%), online (15%) and catalog orders (3%).
“In spite of higher gas prices, lower consumer confidence, and inflation
concerns, shoppers are still opening their wallets for what’s really
important,” said NRF President and CEO Tracy Mullin. “Because retailers across
all channels and formats have something to gain from Father’s Day spending, we
expect the holiday to be quite promotional this year.”
Most dads can expect at least a greeting card, with almost 69 percent of
consumers expected to purchase at least one card for Father’s Day. Two other
noticeable favorites for Dad this year are gift certificates (27%), and special
meals or outings (38.1%). Other popular categories include clothing (32.0%),
books or CDs (22.3%), electronics or computer-related accessories (15%), home
improvement or gardening tools (10.9%), sporting goods or leisure items (9.1%),
and tools or appliances (11.2%).
Not surprisingly, women are the lead spenders for this holiday, with average
per-person spending anticipated to reach $90.41, about the same as 2005
spending at $91.46. Men will shell out approximately $87.07 for dad this year,
slightly higher than the $79.42 last year.
About the Survey
The NRF 2006 Father's Day Consumer Intentions and Actions
Survey was designed to gauge consumer behavior and shopping trends related
to the Father's Day holiday. The survey was conducted for NRF by BIGresearch.
The poll of 7,388 consumers was conducted from May 3 - 10. The consumer poll
has a margin of error of plus or minus 1.0 percent.
BIGresearch is
a consumer market intelligence firm that provides unique consumer insights that
are gathered online utilizing very large sample sizes. BIGresearch’s
syndicated Consumer Intentions and Actions survey monitors the pulse of
more than 7,000 consumers each month to empower its clients with unique
insights for identifying opportunities in a fragmented and changing
marketplace. www.bigresearch.com.
The National Retail Federation is the world 's
largest retail trade association, with membership that comprises all retail
formats and channels of distribution including department, specialty, discount,
catalog, Internet, independent stores, chain restaurants, drug stores and
grocery stores as well as the industry 's key trading partners of retail goods
and services. NRF represents an industry with more than 1.4 million
# # #
*Estimate based on total extrapolation of
.