FOR IMMEDIATE RELEASE

Hispanic MAGAZINE CONDUCTS ITS FIRST READERSHIP STUDY AFTER its RE-positioning AND CONFIRMS THAT ITS readers are AFFLUENT, WELL- EDUCATED PROFESSIONAls

Miami, FL- April 3, 2008- After its successful re-positioning, Hispanic Magazine conducts its first readership study in partnership with BIGresearch. The primary objective of the study was to re-analyze the magazine’s readership base and consumer behavior, whilst updating the demographic characteristics of its subscribers and readers under its new “lifestyle” focus.

Respondents were recruited from multiple on/offline communities through email blasts, ad placement in Hispanic Magazine and presence on the magazine’s website, (www.hispanicmagazine.com). Due to the nature of the magazine and its target audience, the online survey respondents were directed to, proved to be successful. The results analysis included answers from the 1,502 respondents who took the survey in a 49 day period, beginning November 1, 2007 and ending December 19, 2007.

The study confirmed that Hispanic Magazine readers continue to be influential and trendsetting. Demographically, 70% of Hispanic Magazine readers have a college education or more, an average HHI of $85,485, and 76% own their home. Also, the magazine’s shift to a “lifestyle” focus has resulted in an even gender split, with 51% of its readers being male and 49% being female.

Furthermore, results from this study confirmed that Hispanic Magazine successfully reaches its core audience of influential Hispanics. Of the magazine’s total readership, 90% consider themselves decision makers, 84% consider themselves influential, and 78% consider themselves opinion leaders.

“The study has identified that Hispanic Magazine readers have high incomes and education,” said Phil Rist, EVP of BIGresearch. “Additionally, 90% consider themselves decision makers in their communities, making this audience an attractive target for advertisers.”

Aside from being an influential audience, results analysis proved that Hispanic Magazine readers are also an engaged audience. Hispanic Magazine readers look at a single issue of the magazine an average of 3.6 times and they read each issue for an average of 60 minutes. Readers demonstrated that they were fond of the magazine’s new “lifestyle” focus.  In fact, when asked what they would like to see more coverage on, 68% said that they would like to see more coverage on lifestyle editorial.

Hispanic Magazine readers have high ad receptivity. According to the study, more than half (57%) of the readers agree that the advertising found in Hispanic Magazine influences their purchasing decisions. The following table shows where the magazine excels in influencing its readers’ purchasing decisions.

Question: In what categories, does the advertising in Hispanic Magazine influence your purchasing decisions? (% readers influenced) 

Electronics 59%
Fashion 56%
Beauty Products/Toiletries 53%
Automotive 31%
Telecomm 22%
Insurance 21%

Source: BIGresearch, Hispanic Magazine Readership Study, December 2007

“The re-positioning of the magazine has proven to be a tremendous success. Seeing the gender balance of our audience even out as a result of the new lifestyle-related content, confirms the strong relationship our magazine has with its readers,” says Mariano Faget, Publisher of Hispanic Magazine. This, combined with the high engagement levels seen throughout the study, demonstrates the true value of the magazine and validates the commitment we have to our advertisers”.

Contact:
Mariano Faget
(305) 774-3547
marianof@televisapublishing.com

Mariana Toledo
305-871-6400 x 121
mtoledo@televisapublishing.com

About Televisa Publishing + Digital
Televisa Publishing + Digital is a division of Grupo Televisa, the largest Spanish-language media company in the world. The 89 brands/130 distinct magazines of the company, most of them leaders in their categories, are distributed in 20 countries throughout the Western Hemisphere with an annual circulation of over 169 million. Some of the company's leading magazines are: Cosmopolitan en español, Vanidades, Harper’s Bazaar en español, TVyNovelas, Hispanic Magazine, Hispanic Enterprise, Poder, National Geographic en español, ESPN Deportes La Revista and Maxim en español. In addition, the company makes available all of Grupo Televisa’s properties and talent via a comprehensive digital entertainment platform, including a portal, a social-networking site, a vertical music site, magazine web-sites and a mobile platform. 

About BIGresearch
BIGresearch is a consumer intelligence firm providing solution-based insights of consumer behavior, present and future, in areas of products and services, retail, financial services, automotive and media. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 7,500+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents. More information is available at http://www.bigresearch.com.