Thank you for your interest in Televisa Publishing + Digital's
Hispanic Insights Unit.
Televisa Publishing + Digital has joined forces with
BIGresearch to provide marketers with a
deeper understanding of Hispanic consumers.
Televisa Publishing + Digital's (TPD) new Televisa Hispanic Insights (THI) unit
was created in an effort to help marketers, businesses and political groups
better understand the culture, behavior and future purchasing plans of Hispanic
consumers in both the US Hispanic and Latin American markets. THI provides
strategic market information that not only allows for advertisers to make
savvier and more cost effective decisions, but that also demonstrates the
uniqueness of the Hispanic market and more importantly of TPD’s audience.
To receive complimentary data and updates regarding the Televisa Publishing +
Digital and BIGresearch partnership, please click
HERE.
About
Televisa Publishing + Digital
Televisa
Publishing + Digital is a division of Grupo Televisa, the largest
Spanish-language media company in the world. The 89 brands/130 distinct
magazines of the company, most of them leaders in their categories, are
distributed in 20 countries throughout the Western Hemisphere with an annual
circulation of over 169 million. Some of the company's leading magazines are:
Cosmopolitan en español, Vanidades, Harper’s Bazaar en español, TVyNovelas,
Hispanic Magazine, Hispanic Enterprise, Poder, National Geographic en español,
ESPN Deportes La Revista and Maxim en español. In addition, the company makes
available all of Grupo Televisa’s properties and talent via a comprehensive
digital entertainment platform, including a portal, a social-networking site, a
vertical music site, magazine web-sites and a mobile platform.
About BIGresearch
BIGresearch
is a
consumer intelligence firm providing solution-based insights of consumer
behavior, present and future, in areas of products and services, retail,
financial services, automotive and media. BIGresearch conducts the monthly
Consumer Intentions and Actions Survey (CIA) of 7,500+ respondents and the
semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.